Behaviours pay. Culture pays. Only one is your constraint right now.
The evidence says culture and behaviours both show up in the share price. The harder question for your change programme is which one gets the next dollar.
Every board has a financial strategy. Ask to see the cultural one.
Your CFO can produce the financial strategy on request… ask for the cultural equivalent and the room goes quiet. On the half of transformation that rarely gets written down.
Most of your change program will be forgotten. Two moments won’t.
Ninety per cent of a change programme gets forgotten. Two moments don’t. The Peak End Rule decides which version of your transformation your people actually carry.
Complicated or complex? The diagnostic most 2026 change programs skip
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