Does your AI strategy have a coherence problem?

Most leadership teams can’t answer this question without looking at a slide: “What are the 3–6 things your organisation does better than anyone else?” And yet that’s the question your AI strategy depends on.

There’s a concept from strategy literature called the Coherence Premium — the measurably higher returns earned by companies that identify their distinctive capabilities, make them genuinely world-class, and align everything to them. The market pays a premium for focus and coherence over breadth.

The question I keep coming back to: which of your distinctive capabilities does AI actually supercharge? And are you building those — or just adding tools?

Read the full piece at markwinter.com.au →

This article connects to the Pragmatic Change principle: coherence is a change risk. Activity without alignment isn’t transformation — it’s noise.